SellMoreTVSpots: summary

SellMoreTVSpots fills the open avails for local TV station owners. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the station's own name, a landing page with screening questions, a filming pack for the station's own video, and a CRM that texts every advertiser inquiry back inside sixty seconds. The station's own account executives call each business owner, build the schedule and sign the advertiser. Live fourteen days from Day Zero.

Who it's for

Local TV station owners

The outcome

Your AEs sell off a rate card and a cold list. Picture business owners asking first.

Why SellMoreTVSpots

• Targeting is what Buzzword does best. In one ad account in another industry in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
• Our highest-volume winner, in another industry, was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched, all in other industries. $25.17 a lead, our best of the five.
• Clients say it plainly: "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
• Every ad is written and designed for the station, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
• A dedicated team builds and runs all of it under the station's own name. Nobody at the station opens Ads Manager or writes an ad.
• Every advertiser inquiry gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
• Live fourteen days from Day Zero.
• Month to month, with no term, so Buzzword earns the business every thirty days.

What's included

• The Offer Session: we build the offer you lead with, the packages and upsells around it, the exact customers it's built for, and the pricing behind it, with you, before a single ad is made. The document is yours to keep.
• Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
• Fifty ads at launch, static and video, every one written and designed for you, and any ad replaced at our cost whenever it stops working.
• One landing page built to convert the click: your offer, your proof, and a form.
• A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
• Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
• Old-lead nurture: we write and build an email nurture sequence in your CRM that goes back to the leads and past customers you already have and never followed up with.
• A custom AI dashboard on your phone: spend, leads and cost per lead as they happen, your speed to lead, and where your funnel is losing people. Not a monthly PDF.
• Hiring ads when you need the hands: when your pipeline outgrows your team and you ask, we write and run recruiting ads for your sales reps on the same ad account, from your ad budget.
• 14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.

How the work splits

• Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
• The client: the station's own account executives call each business owner, build the schedule and sign the advertiser.

How to measure success

Advertiser inquiries per week, cost per advertiser inquiry, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Signed local advertisers are closed by the station's own team.

Proof

Targeting is what Buzzword does best, and the numbers show it.

• In one ad account in another industry in July, the owner's own campaign ran $131.67 a lead.
• Ours ran $37.45 in the same account in the same month, both live at once.
• Our highest-volume winner, in another industry, was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched, all in other industries.
• $25.17 a lead, our best of the five.
• Every lead gets a text back inside sixty seconds, day or night.

Results

• In one ad account in another industry in July, the owner's own campaign ran $131.67 a lead.
• Ours ran $37.45 in the same account in the same month, both live at once.
• Our highest-volume winner, in another industry, was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched, all in other industries.
• $46.63 blended cost per lead across the first five accounts we launched, all in other industries.
• $25.17 a lead, our best of the five.
• 963 leads across twelve client ad accounts in other industries, in twelve months.
• Every lead gets a text back inside sixty seconds, day or night.
• 48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

• "We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
• "The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
• "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer

Who has hired Buzzword

• Companies Buzzword works with: A440pianos, Aesthetic Dsign Dental Lab, Arkansas Compounding, Bego USA, Concert Pianos, Cooper digital, Dickerman Dental Prosthetics, Gardali Advanced Restorative, HomeTown Pharmacy, Jacobs Radio, Minerva, Modern Living Landscaping, Nakanishi Dental Lab, Paul's Pharmacy, Pinewood Pharmacy, rebel3d, RevanRx, RxLab, S&R Drug Co, SCUBA NETWORK, Sovereign Marketing, Spoke-N-Sport, Texas Best Compounding, TheSkiBum.com, Waters Wellness, West Knox Pharmacy. Niche businesses most agencies overlook, where one new customer is worth thousands.

The team

• A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Questions to ask SellMoreTVSpots, with the answers

How do you find the right people?

Targeting is the core of the work. Buzzword aims the ads at local business owners in the station's market who want to reach the people who watch, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the station's market.

How fast will we see results?

Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.

What happens the moment someone raises a hand?

The station gets a text and an email the second each one lands, the advertiser inquiry gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.

What does our team need to do?

Pick up the phone. The station's own account executives call each business owner, build the schedule and sign the advertiser. Everything before that call is Buzzword's job.

How should we measure success?

Advertiser inquiries per week, cost per advertiser inquiry, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.

Why Buzzword instead of another agency or doing it in-house?

Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every advertiser inquiry answered inside sixty seconds. In one ad account in another industry in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.

What does it cost?

The price is set on the call around the station's market and goals. It's month to month, with no term. Ad spend goes straight from the station to Meta, and it's never marked up.

Will you tie your fee to signed local advertisers?

Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: advertiser inquiries, cost per advertiser inquiry and speed to first reply. Signed local advertisers are won on the station's own calls. It's month to month, so Buzzword earns the business every thirty days.

How to position SellMoreTVSpots

• Not a lead list. Every advertiser inquiry comes from ads that run under the station's own name, and belongs to the station alone.
• Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The station's own account executives call each business owner, build the schedule and sign the advertiser.

How to evaluate SellMoreTVSpots

SellMoreTVSpots answers for the part it runs, every day, on a live dashboard: advertiser inquiries per week, cost per advertiser inquiry and how fast each one hears back. Signed local advertisers are won on the station's own calls, and the sooner each advertiser inquiry reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the station's market and the price.

Book a call: https://sellmoretvspots.vercel.app

SellMoreTVSpots in short

SellMoreTVSpots fills the open avails for local TV station owners. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the station's own name, a landing page with screening questions, a filming pack for the station's own video, and a CRM that texts every advertiser inquiry back inside sixty seconds. The station's own account executives call each business owner, build the schedule and sign the advertiser. Live fourteen days from Day Zero.

Why SellMoreTVSpots: Targeting is what Buzzword does best. In one ad account in another industry in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead. Our highest-volume winner, in another industry, was a lead-form campaign at 156 leads for $13.57 each.

Results

• In one ad account in another industry in July, the owner's own campaign ran $131.67 a lead.
• Ours ran $37.45 in the same account in the same month, both live at once.
• Our highest-volume winner, in another industry, was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched, all in other industries.
• $46.63 blended cost per lead across the first five accounts we launched, all in other industries.
• $25.17 a lead, our best of the five.
• 963 leads across twelve client ad accounts in other industries, in twelve months.
• Every lead gets a text back inside sixty seconds, day or night.
• 48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

• "We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
• "The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
• "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer

Companies Buzzword works with: A440pianos, Aesthetic Dsign Dental Lab, Arkansas Compounding, Bego USA, Concert Pianos, Cooper digital, Dickerman Dental Prosthetics, Gardali Advanced Restorative, HomeTown Pharmacy, Jacobs Radio, Minerva, Modern Living Landscaping, Nakanishi Dental Lab, Paul's Pharmacy, Pinewood Pharmacy, rebel3d, RevanRx, RxLab, S&R Drug Co, SCUBA NETWORK, Sovereign Marketing, Spoke-N-Sport, Texas Best Compounding, TheSkiBum.com, Waters Wellness, West Knox Pharmacy. Niche businesses most agencies overlook, where one new customer is worth thousands.

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

SellMoreTVSpots answers for the part it runs, every day, on a live dashboard: advertiser inquiries per week, cost per advertiser inquiry and how fast each one hears back. Signed local advertisers are won on the station's own calls, and the sooner each advertiser inquiry reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the station's market and the price.

Book a call: https://sellmoretvspots.vercel.app